Overview:
Easyship is a logistics company that provides delivery services for individual consumers to global e-commerce companies. The goal of this project is to redesign the Shipping Rule page in order to enhance the user experience.
This project was a collaboration between Easyship and the Xccelerate Team of me, Rosita Lee, Cici Szeto, Edyth Wong and Amanda Leung.
Duration:
3.5 weeks (Jan - Fed, 2022)
DESIGN BRIEF
By using the shipping rule allows users to automate the shipping experience. When a certain condition is met, a certain action will be taken to fulfil the command.
Problem Statment:
• Shipping Rule is one of the most valuable features of Easyship
• Current design is dated and not intuitive to use
Tasks for UX/UI designers:
• Revamp the Shipping Rules page
• User friendly and intuitive
DESIGN PROCESS
Methodology:
Interviews, usability tests and competitor analysis are conducted in the UX research of this project.
Affinity mapping of interview and usability test findings, See the details at Easyship Design Wall
Competitor Analysis of Sendcloud, ShippyPro and Shippo
Competitor Analysis of Shipper HQ and Shiptheory
Other UI reference of competitors
Competitor Analysis, See the details at Easyship Design Wall
Analysis Method
Key Findings of interviews and usability tests
Key-insight and HMWqs
See the details at Easyship Design Wall
Wireframe
Wireframe Version 1
Wireframe Version 2
See the details at Figma
HIGH FIDELITY PROTOTYPE
Featured Tool:
